What It Takes to Market a Book Internationally

Introduction

If you aim to extend your reader base, then you should seek ways to reach an international audience.  It's the time of the year when you have passed all the tests, and now you have to experience the outside world to promote your book. It is one of the most stressful times for the authors, and it is the phase that decides whether a book is a success or a failure. In this blog, you'll learn how to promote your book to an international audience and what challenges come with it.

Explore the countries you want to target

In the initial stage, you need to identify the countries that are on your target list. Just think about the countries where your book can bloom and get all the deserved praise, where your efforts and hard work are recognized instead of being wasted. Every author wants their book to receive the right amount of appreciation and love so that all their hard work pays off. When looking for countries, also conduct market research on their people's tastes, preferences, and behavioral patterns. If you target countries with a blank mind, knowing nothing about their public, your book may not be where it needs to be, and it will be unfair to your book. If you begin with a strategy, it will make your future operations easy.

Consider changing your book cover design. 

When you have put a lot of effort into designing your book cover, you may not feel like making further changes to it. However, if you plan to market your book internationally, consider this. The chances of getting your book noticed and valued multiply when you create a unique cover for your global audience. The cultural tastes and preferences vary from one country to another. Keep in mind, it is not necessary if your book covers tests well in the US, it will get the same response from the other country or state. Take out some time to look for the book covers in your genre that are sold in other countries and notice common colors, images, fonts, and styles used in them. 

Try to reach other social media platforms.

Reaching an international audience is just the same as reaching your home audience. All you need to do is get to the place where they are. It simply means you need to expand your social media presence so that you can include the platforms that are used frequently. Pay significant attention to the social media platforms visited by the countries that you are thinking of targeting. For a successful global promotion, author outreach can be a useful strategy.

Connect with book bloggers worldwide.

It is a rule that if you want to promote your book on an international level, then you can't ignore book bloggers residing in other countries at any cost. When you build relationships with bloggers, it lets you tap into their readers, receive editorial reviews, and helps in gaining publicity. Those relationships are more beneficial where your chosen bloggers are experts in your niche and reside in your targeted countries. Conduct a survey or research about the overall book bloggers worldwide to evaluate where your book can be recognized and attract readers. According to their guidance and will to review your book, reach out to them.

Experiment with various ebook retailers

You may miss out on other platforms outside the US that contribute to a significant market share if you just list your ebook on Amazon for reaching international audiences. Due to these circumstances, it is necessary to experiment with your book by adding it to different platforms like Apple, Google Play, or Kobo.

Promote your book worldwide.

If you are running a promotion campaign on Amazon in which your book is available for free or at a discounted price to your international audiences, don't use that special offer only for promotion, but keep that discounted package after promotion as well. It will help attract and engage more audiences from all corners of the world. It will also make your book marketing successful, hence leaving a long-lasting positive image on your audience.

Conclusion

If you aim to take your book to the international market, set a strategy and follow it.  First, search and work on the counties whose audience you want to target. After that, consider changing the cover of your book. No matter how much effort you have put into your book cover, when you take your book to an international forum, it should be taken very seriously. These things matter a lot. Expand your social circle by exploring the platforms that your target audience uses most frequently. Don't forget to connect with the worldwide book bloggers, as it is crucial when promoting a book on a global market. Conduct thorough research about book bloggers present in the world to judge whether your book will be recognized and appreciated by their audiences or not. Try other platforms besides the US, so that you don't miss out on any platform. When marketing your book internationally, ensure that all relevant platforms are covered to make your book easily accessible to audiences worldwide. Last but not least, run promotional campaigns worldwide to create awareness and make your book a winner. To experience an efficient and flawless global book marketing journey, collaborate with "The Global Publishers" and get ideal book marketing services that can make your book flourish in the global market.